Sunday, October 25, 2015

Just for Laughs: Global English Localised :-)


In our time, English is considered a global language for business/official communication, across various continents & countries.

English not being the native language for many countries, the localised English on several instances can be perceived quite hilarious.

I am sure many of us come across such funny instances in your normal daily lives & they bring us a smile & gives a momentary break to the monotony.

I have captured some of these JUST FOR LAUGHS - GLOBAL ENGLISH LOCALISED :-) with my camera. Spreading these Smiles with all of you, through my blogpost......

Requesting you to share your captured moments of Global English Localised, @ abhishek.pharmacist@gmail.com , it will be published with your credit. Let's jointly spread the Smiles :)


#1 How does one Slip carefully? ;)

#2 How about Cold Tips? ;)

#3 What's in a Name? :)

#4 Not a Child's Play ;)
#5 Consequences pays ;)

#6 Whatever it means!

#7 Telegraphic message, why bother of grammar ;)

#8 Linking the Links ;)

#9 Naval Officer's Navel ;)
#10 No Moves please!



#11 Rolling Down

#12 Rolling Up

#13 Export-Import

#14 Wish you a Careful Slip ;) 

#15 How about the Backward <<

#16 No Entry is now passe

#17 How about some Rude Tips? :)

#18 Every action has an equal an opposite reaction

#19 Temporarily Out of Service!

#20 Emergency! Don't waste time in reading :)

#21 Securing the Valuables ;)

#22 Let's have food...why waste time!

#23 Early education

#24 Don't Point Fingers!

#25 Use your own Imagination :)

#26 The curious case of missing F

#27 Alphabet V shown the Door!

#28 Heights of Free Gifts!

#29 Photo finish

#30 Shaheed - Martyr (literally) 
#31 Quite Rightly spelled - Please HEAR!

#32 The curious case of missing alphabets

#33 Butter Ki #@!**

#34 Lemon se Lemen Tak...

#35 Tea for Mam, while playing Cards?

#36 Da Vinci Code


#37 Tailoring Innovation :)


#38 English Scholar?


#39 Launch pad!


#40 Da Vinci Code :)


#41 Phonetically it is still right :)


#42 Yes, next time I will Visit again


#43 Chemical locha!


#44 Give us a break please! :-)


#45 Congrations students!


#46 Indeed Lovely!


#47 Vanishing act of the Stobre :)


#48 It happens only in India


#49 Tiger Mom version 2


#50 Oops! no comments :)


#51 Time machine restaurant :)


#52 Chai pe charcha :)


#53 Animal rights activists, on their way :)


#54 Indeed Royal!

#38 to #54 - shared by Sagar Kalantre


#55 Time management ;)

#56 Suspense till the very end

#57 Farm Fresh ;)

#58 * Star studded *

#59 Right!

#60 What's in a name!

#61 Flushed away

#62 Identity crisis
#63 New category

Saturday, September 5, 2015

A to Z Life Lessons in Dr. Kalam's Personality Attributes





Today, 5th of September is fondly celebrated as Teacher's Day in India.

Teacher's day is celebrated in the fond remembrance of Dr. Sarvepalli Radhakrishnan.

But on this Teacher's Day, my mind is pre-occupied with thoughts, remembrance & a sense of loss, for not having our beloved Dr. Kalam, who is rightfully referred as "People's President".

It's been just over a month since 27th July 2015, that Dr. Kalam left for the heavenly abode. The sense of loss, sadness & grief is still fresh & it continues to linger, in the minds of every Indian.

For all of us, Dr. Kalam, was a great teacher, someone who was always accessible to the student community, who reached out....connected....communicated with the young minds & inspired them to follow their dreams.

Dr. Kalam's personality, comprised of so many wonderful attributes & within each one of them lies lessons for life, for us to emulate & to become a better person.

A to Z Life's Lessons in Dr. Kalam's Personality Attributes:

A for Ambition

"We are all born with a divine fire in us. Our efforts should be to give wings to this fire & fill the world with the glow of it's goodness".

Inspite of his very humble background, due to his ambitious nature backed with perseverance & hard work, he rose to the highest level of success in his scientific, academic & political field.

B for Benevolence

"Life is a difficult game. You can win it only by retaining your birthright to be a person".

The beauty of this man, was inspite of reaching the Mount Everest in the landscape of success, at his core, he continued to remain a simple person.

He had spend many years in his life, living in Trivandrum & during those times he had made friendship with a mochi (cobber) & a dhaba (roadside eatery) owner.

Many years later, when he became the President of India & was visiting Kerala at the Kerala Raj Bhawan, in his official list of invitees figured his old time friends: the Mochi & the Dhaba Owner.
 
Inspite of achieving the heights of success, he retained humility & benevolence, in his consciousness & in his actions.

C for Charisma

"I am not a handsome guy, but I can give my Hand - to - some one who needs help. Beauty is in heart, not in face".

Dr. Kalam, is one of the most charismatic leader, on the world stage in our recent memories. His charismatic approach, would weave a magic & level people spell bound.
In more than six decades of free India's Presidency, none of his predecessors managed to earn love, warmth & affection of ordinary citizen, as much as Dr. Kalam received.
He is rightfully referred as "People's President".

Dr. Kalam's charisma, was felt beyond our borders. In 2012, he visited Peking University during his first visit in China. His lecture at Peking University left the school president so impressed that Kalam was immediately offered a role as a honorary professor to come back. Never one to pass up an opportunity to educate & illuminate the minds of the young - whether they be in India or China, he readily accepted it. He kept his promise & returned after two years, for a series of lectures for the Peking University students.

D for Dynamism

"We will be remembered only if we give to our younger generation a prosperous & safe India, resulting out of economic prosperity coupled with civilizational heritage".

Dr. Kalam, had a very dynamic personality. Inspite of achieving greatness in all his life's spheres, he never rested back with contentment. He kept on setting up new goals & took up new challenges.

In 1999, he planned to have interaction with 100,000 youths. He said, "I intent to share with them experiences, helping them to ignite their imagination, & preparing them for work for a developed India for which the road map is already available".

In 2011, Dr. Kalam launched a programme, "What Can I Give Movement", for motivating youth to work against corruption.

Vision 2020, Books (he wrote more than 34 books), Billion Beats bulletin, Honorary Doctorates (48 universities), Public Speaker, Social Change Agent, Motivator, apart from his career as Scientist, President of India, speaks volumes of his dynamism.

E for Energy

"Those who cannot work with their hearts achieve but a hollow, half-hearted success that breeds bitterness all around".

Boatman, Newspaper Hawker, Scientist, Rocket Engineer, Administrator, Diplomat, Statesman, Motivator, Educationist, Visionary, Teacher, Writer, Poet & Musician.....wow! what an energy level.

If we can embody even some % of Dr. Kalam's dynamism & energy, how much more we can achieve in our life.

F for Free Thinking

"My message, especially to young people is to have courage to think differently, courage to invent, to travel the unexplored path, courage to discover the impossible & to conquer the problems & succeed. These are great qualities that they must work towards. This is my message to the young people".

Dr. Kalam, was a free thinker, a rationalist who always challenged the status quo, took the road less traveled & left a mark of his own.
Even in the role of President of India, he followed his own thinking, his own free will & was creative in his conduct & today he is fondly remembered by all the "People's President".

G for Genuineness

"Discover the sense of your own self & build upon it you must be a first grade version of yourself instead of being a second grade version of somebody else".  

Dr. Kalam, was at IIT Varanasi, as the chief guest. On the dais, were placed five chairs & the chair in the center was bigger in dimension than the others.
He refused to sit on the chair, because it symbolized inequality & he made sure the organizers changed the chair & only then he accepted to take seat.

H for Hard Work

"Confidence & Hard Work is the best medicine to kill the disease called failure. It will make you a successful person".

Dr. Kalam, who rose to become an unanimously respected leader of our nation, inspite of all his success he continued to remain as hard working as would be an ordinary person, struggling to make a mark for himself.
He was out there working when he breathed his last. He literally worked till the minute he passed away, while giving a lecture to students of IIM Shillong.
His last wish, apparently, was that the nation not take any day off to mourn him when he passes, but if we love him, we should work an extra day.

Probably, his passion for hard work remains as the most significant life's lesson for us.

I for Imagination

"The world demands the qualities of youth, youth not as defined by a time span of life but defined by a state of mind a temper of will a quality of the imagination a predominance of courage over timidity & an appetite for adventure over a life of ease".

Dr. Kalam, had the gift of imagination (vision). From the humble background to where he reached, would not have been possible without his gift of imagination & vision.
His proposed road map Vision 2020 for India, his message for the youth to imagine, dream a dream are the manifestation of his imaginative side.

J for Joyful

"The two most important life-goals I would like every youth to have: one, increase the amount of time that you have at your disposal, two, increase what you can achieve in the time available".

When Dr. Kalam was with DRDO (Defense Research & Development Organization) & his team was discussing options to secure the perimeter of a building that needed protection, Dr. Kalam reportedly said: "If we do that, birds will not be able perch on the wall".

This may appear as a small incidence, but if we think deeper, we can realise that a man of his caliber, at his heights of responsibilities & in the middle of his life's demands, he could still retain the sense of joyfulness & was able to derive joy, from small things in life. (He was mindful of the birds & the simple pleasures of life).

K for Knowledge

"Educationists should build the capacities of the spirit of inquiry, creativity, entrepreneurial & moral leadership among students & become their role model".

A school girl once asked to Dr. Kalam: "Sir, how can I be the best scientist in the world?"
After a little smile, he replied: "What you did?".
She replied: "I just asked".
"You are a scientist then", Dr Kalam replied. He said,"Keep asking & find answers to all the questions & you'll be successful in achieving your dream of becoming the best scientist".

Dr. Kalam, has always put great emphasis on gaining knowledge, developing critical thinking, applying the knowledge for the better of one's life & the society at large.

L for Leadership

"Let me define a Leader. He must have vision & passion & not be afraid of any problem. Instead, he should know how to defeat it. Most importantly, he must work with integrity".

Soon after it was declared that Dr. Kalam would be the next President, he visited a modest school to deliver a speech. His security detail was minimal, & he didn't mind taking control of the situation when the power was off.
Speaking to around 400 students, Dr. Kalam ensured the power cut didn't cause any interruption. He walked right in the middle of the crowd & asked the students to surround him. He then spoke to 400 students with his bare voice & delivered, like always, an inspiring keynote.

Such incidences, indicates his proactive attitude, his ability to take control of the situation with calmness & common sense. Truly, an amazing Leadership quality in style & in action!

M for Magnanimous

Dr. Kalam says:
"When I was a kid, my Mom cooked food for us.
One night, a burned roti was served to front of my dad.
My dad ate the roti, without any fuss.
I remember, my Mom apologizing to Dad for the burn roti.
And I will never forgot what he said: "Honey, I loved the burned roti.
Later that night, I went to kiss Dad, good night & I asked him if he really liked his burnt roti. He wrapped in me in his arms & said: Your mom puts in a long hard day at work day & she was really tired. And besides, a burnt roti never hurts anyone but harsh words do."

Dr. Kalam, carried forward this lesson from his childhood days, in his life's philosophy & in his actions.
His mantra, became to accept each others fault & choose to celebrate relationships. Life is too short to wake up with regrets. Love the people who treat you right & have compassion for the ones who don't.

N for Non-authoritarian

"It is very easy to defeat someone, But it is very hard to win someone".

Once Dr. Kalam, was the chief guest at an event at IIM-A. Prior to the event, he was lunching with a class of 60 students. At the end of the lunch, the students wanted each a photo with the former President.
Citing the delay, the event organiser tried to hush off the students, but to everyone's surprise Dr. Kalam asked the organiser to calm down & said that he won't leave the premise until every person who wanted a picture with him got a picture!

Dr. Kalam, always carried himself as a people's person & he never surrounded himself with the aura of authority & remained accessible to one & all.

O for Optimism

"When I call upon youth to dream lofty dreams I am invoking a vision in them. As you dream so shall you become"!

Dr. Kalam was a born optimist. He show positivity in failures, hope in struggles, meaning in difficulties & inspired everyone to remain optimistic, against all odds.

His vision for India, his various campaigns, events, programme are fueled with optimism & positivism.

P for Persuasion 

"Life is a complex interplay of various factors & there has to be acceptance of the risks inherent in coping with it & yet keep moving it".

A few marks more in the AFSB post interview & we would have not not had our "missile man".
Dr. Kalam always wanted to be a fighter pilot. He was called for interview by Air Force Academy, Dehradun along with 24 other candidates. He secured 9th rank & got rejected as only 8 slots were available.
That was when he decided to take up the offer to work at the Directorate of Technical Development & Production (DTDP).

Similarly, all through out his life, he faced many challenges & hurdles. But his perseverance, ensured he kept moving on in his life, kept on excelling & reaching the pinnacle of success, through his life's journey.

Q for Quintessence

"For great men, religion is a way of making friends; small people make religion a fighting tool".

Dr Kalam, is a man par-excellence. He is one of his kind, who has left behind a legacy of his own kind, which is probably very hard for others to emulate in days to come.

As a President of India, he never took the salary for his personal usage. He gave up all his life savings & salaries to a trust he founded named PURA (Providing Urban Amenities to Rural Areas).

President Kalam, is known to write his own thank you cards.

Dr Kalam, was so humble, that after events, he didn't mind staying back so that his fans could take photos & interact with him.

There are many more such stories about Dr. Kalam, which probably will become folklore in days to come. In true sense, he was one of his kind, a Quintessential man!

R for Rationality

"Science is global. Einstein's equation, E=mc2, has to reach everywhere. Science is a beautiful gift to humanity, we should not distort it. Science does not differentiate between multiple races".

Dr. Kalam had a scientific temperament & he believed the way forward for human civilization was to rise above dogmatism & embrace the true spirit of rationalism along with right ethics & values. His entire life has been decided in the service of science & later on in inspiring the youth of this nation to have an independent thinking mind & to take up scientific endeavor.

S for Selflessness

"The sides of the mountain sustain life, not the peak. This is where things grow, experience is gained, & technologies are mastered. The importance of the peak, lies only in the fact that it defines the sides".

The above quote, metaphorically defines the selfless way of Dr. Kalam's life.
Though he reached the pinnacle (peak) of success, he was always concerned about the people & society (sides) around him.
Probably, this is reason, the People's President, refused to stop being an Aam Aadmi (common citizen) throughout his life.

T for Tolerance

"What makes life in Indian organization difficult is the widespread prevalence of this very contemptuous pride. It stops us from listening to our juniors, subordinates & people down the line. You cannot expect a person to deliver results if you humiliate him, nor can you expect him to be creative if you abuse him or despise him. The line between firmness & harshness, between strong leadership & bullying, between discipline & vindictiveness is very fine, but it has to be drawn" - excerpts from Wings of Fire.


U for Uprightness

On the way, to IIM Shillong, this incidence happened.
From Guwahati, the journey to Shillong was 2.5 hours drive. The convoy comprised of 6-7 cars. Dr. Kalam was in the 2nd car. Ahead of him was a gypsy with 3 soldiers in it. Two of them were sitting on the either side & one lean guy was standing on top, holding his gun.
One hour, into the journey, Dr. Kalam saw his still standing & this made him feel uncomfortable. He instructed his fellow assistant to relay on wireless radio, requesting the guard to sit. The message was send through, but as it was a protocol related matter (better visibility for providing security in insurgency areas) it did not work.
Upon reaching IIM Shillong, Dr. Kalam ensured that his inquiry about the security guard whereabouts was conveyed & this particular security personal, was brought in to Dr. Kalam's room to meet him.
Dr. Kalam, greeted him, shook his hands & said to him, "Thank you Buddy!". "Are you tired?, Would like to something to eat?". I am sorry, you had to stand so long because of me".

The young guard, was surprised at the treatment. He lost words, just said, "Sir, aapke liye to 6 ghante bhi khade rahenge".

What an upright personality, Dr. Kalam was. He always upheld his ethics, values systems & good behavior, in every action & deeds, in his life.

V for Vivacious

"Walt Disney character Pinocchio said: When you wish upon a star it does not matter who you are". - excerpts from Reignited: Scientific Pathways to a Better Future.

Dr. Kalam, was full of life. He defined his chronological age, riding high on the backs of his octane energy, enthusiasm & his mission, which remained his driving force.
His energy, his charisma & ability to connect with the youth, made him an extremely lovable & vivacious personality, loved by all.

W for Wit

"When the freedom they wished for most was freedom from responsibility, then Athens ceased to be free & was never free again."

When reporters, asked Dr. Kalam "90% of India, wanted you to be re-elected as the President of India, for the second term. When you read those reports, newspapers what was your feeling".
Dr. Kalam, very diplomatically mentioned we are democracy, but we have our constitution which is our guiding force".
When he was further probed, "But it shows, the Love, Adulation of the nation for you & you are truly the "People's President". Dr. Kalam, showed amazing display of wits & answered, I will reciprocate & return the love, by meeting & interacting with my countrymen, I will inspire them, I shall help them to find a meaning & purpose in their life".

X for Xavier

"Creativity is the key to success in the future, & primary education is where teachers can bring creativity in children at that level".

The literal meaning of the word Xavier, is someone who lectures people on how to become a better human being.
How apt, this personality attribute is with Dr. Kalam's life. Post his Presidency years, he set out on a mission to connect with the youth of the country, he reached out to the academic & scientific community, he reached out to the policy makers & provided shared his vision, experience, knowledge through his lectures, with the mission of transforming India in the days to come.

Y for Youthful

"My view is that at a younger age your optimism is more & you have more imagination etc. You have less bias".

Dr. Kalam, adored children & youth.
Once he was in Vizag, to inspect the naval base. He had planned to conduct a session with students, post his inspection tour. Around 600 students from more 300+ schools where there, along with their teachers.
After his speech, he invited questions from the students. An over-enthusiastic teacher sprang up & started talking. Dr. Kalam said, "Not now. First the children, that is more important. Then if we have time, we will come to the adults".

It shows, Dr. Kalam, was remained youthful in his heart & mind. He liked to spend most of his time, interacting with the children & youth. He enjoyed the energy of the youth & loved to share his experience & inspire them, for great achievements in their life.

Z for Zeal

"Do not wait for something big to happen start where you are with whatever you have".

When after leaving the President's office, Dr. Kalam didn't opt for a retired life, he was asked on the program (Frankly Speaking - Arnab Goswami), "Why are you pushing yourself so hard?, What drives you?".
Dr. Kalam, replied, "My vision & the vision ignites my mind. My vision, India a prosperous, economically developed, safe & happy nation, drives me".

For most, sitting in President's office is the epitome of achievement in personal & professional life. Post the presidency years, they opt for retirement. But that was not to be the case with Dr. Kalam. His zeal & energy, kept him going on many more missions & he literally worked till his last breath.

Thank You, for being an Inspiring teacher, to a billion people. You will continue to inspire us & remain our guiding star.

With lots of Love, Respect & Admiration,
from 
One of your indebted student forever......


Friday, August 28, 2015

Applied Psychology series (3/4): Psychology of Money








A brief sketch:
I have drawn upon various academic work & scientific research, from an Applied Science perspective. My objective, was to provide practical tips which can find application in our real life.
In the interest of keeping the blog-post concise, I had traded off the details of the research work & have focused on the key aspects. However, at the end of the blog, I have listed down the references for advanced readings.
Flow of topics, are as follows:
# Definition (Psychology of Money
# Concept of Money
# Conventional Economics to Behavioral Economics
# Psychology of Money:
1. How we perceive Market & Social norms
2. Money as motivator
3. Money & it's relation to Happiness
4. Anticipation of money
5. Our behavior in relation to Soft Money
6. Mental accounting
7. Money Illusion
8. Availability Heuristic
9. Loss aversion

Psychology of Money! When I had heard this phrase for the first time it really caught my imagination. So what does it mean? Let us take the two key words: Psychology & Money as separate entities & then try to connect the dots.

What is Psychology?

In layman's term it is defined as 'study of mind', but directly studying mind (mental processes) is difficult, because mind is abstract & non-tangible. However, the mental processes (i.e. thoughts, motives, attitudes etc) has an outward expression through one's actions, emotions, behavior & habit.

Thus in true sense, Psychology is both an applied & academic field that scientifically studies (observes) the outward expression of mental processes & seeks to understand & explain thoughts, emotions & behavior.

What is Psychology of Money?

It is our beliefs, feelings, behavior & habits around financial matters & their influences on our money management (e.g. choices we make, spending, purchasing, savings, investments, altruism etc).

Concept of money:

I had reached out to my friends, requesting them to respond to a survey question: 'What is their definition of money?'

The essence of their responses were:
  • Money is an instrument for carrying out transaction (for buying necessities)
  • Money is our means (tool) for achieving our ends (needs/goals)
  • Money should always be in circulation for it to remain valuable.
This shows, we all perceive an intrinsic value in money, we perceive money as a means for meeting our needs & wants, we perceive money as a means for gaining social status & money in circulation keeps our economy (market) running.

Money has become such an integral part of our life, that we seldom give a second thought about the origin of these mental concepts.

If we take a biographical approach of money, we would see that the concept of money had an evolutionary journey, hand in gloves along with human beings.
                                                                 
Artistic expression depicting the evolutionary journey of money
Barter (direct exchange of commodity).....Token money (shells, stones, grains, salt etc)......Coins (metals like Gold, Silver etc)......Paper money (originating in ancient China)......Plastic money (Debit & Credit cards)........Digital money (Net banking)........Mobile money (mobile wallets, Apps etc)...........in future the concept of money may continue to evolve to suit our changing lifestyle.

Different forms of Money
To put things into perspective, Money is one of the greatest invention of human beings.

The invention of money is:
  • Conceptual (it is a figment of collective imagination which has an endorsement of the issuing authority - ancient times it was the kings & queens, while today it is Governments)
  • Tool for Facilitation (barter system was self-limiting & couldn't be scaled up; whereas money facilitated exchange of commodities & contributed towards expansion of market)
  • Dynamic (it's form changes - physical money to today's digital money)
  • Omnipresent (transcends into every aspects of our life - birth to death).
Like in the case of any important inventions (e.g. electric bulbs), the invention of money has changed our lives & our world forever.

Shift from Conventional Economics to Behavioral Economics:

In the book 'Coined' , the author Kabir Sehgal satirically mentions:
Association of ringing of bell & food provides motivation to the laboratory animal (dog) in Pavlov's experiment. Metaphorically speaking, Money has become our Pavlov's bell, activating our brain regions & conditioning our behavior wanting for more.

Even, if we discount the above satire as an exaggeration, won't we be dishonest to ourselves if we pretend ignorance to the influence of money on our thoughts, feelings, emotions, actions & behavior?

Foundation of conventional economics is build on the principle that human beings are rational & are able to trade-off between choices. However, in reality we humans are far from being 100% rational beings (logical), in fact our emotions, beliefs & habits have a strong influence on how we deal with money.

The research of Daniel Kahneman & Arnos Tversky (Nobel laureate in Economics, 2002) has shown how we have cognitive biases in our financial dealings & their pioneering work, has established Behavioral Economics, as a new way for understanding economics.

Contemporary research in Behavioral Economics & Neurosciences shows our dealing with money tends towards being more psychological, than an economic (logical) approach.

Let's explore the specifics of Psychology of Money


1. How we perceive Market & Social norms      

The underlying norms of social & market norms
Human society has two aspects - social (family, friends, acquaintances) & market domains (business & professional) & the unsaid norms of the concept of money, for both the domains are very different from one another. Our relationship with money, lies on a continuum between market norms & social norms. Gift economy operates in social world & Money operates in market (business) world.

  • Generally, in social domain direct exchange of money is not recommendable. (Though offering of direct money is economically more efficient, but the anticipated social value gets eroded. Direct money does not help in nurturing the relationship & doesn't build social capital).
  • Culture specific social norms dictates, when money is regarded as an appropriate gift.
  • The price & the type of gift determines it's appropriateness. (culture & context specific). The price of a gift which is too less or too expensive, can end up being perceived repulsive. Also, a gift which does not sync into the context, occasion & right culture fit will end up hurting the receiver.
  • Advertising the cost of gift, violates the social norm.
  • There is a thin line between gifts & seeking favour in business world.
  • In social world, people are willing to work (help) for free. If money is introduced to procure help, then the willingness to work (offer help) is drastically reduced. The willingness to work, goes up once again, only if large amount of money is offered). 
  • Social relationship creates a greater sense of reciprocity, in comparison to business relationship. (depending on what kind of relationship one wants to build, he can mix & match gift economy & direct money).
  • Once, one moves away from market norms to social norms, it is difficult to go back to the market norms in the same relationship.
Lessons for us: 

As we live on a continuum between market norms & social norms, we can judiciously mix & match, direct money & gift economy. This will help us in enhancing our social capital, help us in nurturing our professional & personal relationships.


2. Money as motivator


Money as motivator




The word motivation means, a force that creates stimulus & drives us towards achieving it. For long, it is believed that money is the most powerful motivator, for us to go to work. The mathematical equation is as follows: Money = Motivation, Motivation = Work & Work = Money.

It is true, that Money has a big motivation effect on us, but 'Money to be considered as the best motivator', is debatable.

Let's look into some of the key aspects of money's influence on human psyche:
  • In most of the cases when asked, people say they aspire for 'freedom' (they define freedom as having enough money, so that they can pursue things they really want to do). It indicates, that the real motivation is the end result i.e. 'the state of financial freedom' & not just money.   
  • Societal relativity, rich & poor, have's & have not's, social hierarchy etc has become ingrained in our psyche. People strive to become better than one another on this perceived relativity scale. It indicates, that the real motivation is social recognition & money serves as a tool for achieving this outcome.
  • Several research at work place has indicated money does not serve as the best motivational tool. Money is shown to encourage self-serving short-term behavior better than it motivates lasting institutional achievement. Over-reliance on monetary rewards erodes emotional commitment. [Some of the long-lasting motivational factors at work place are: Empowerment (to feel autonomous), Personal time, Happiness, Recognition, Goodwill, Emotional bonding (feel related to others), Challenge & New Learning (feel competent)].
  • Money as incentive tool - For tasks requiring cognitive ability, low to moderate performance based incentives can help. But when incentive level is very high or clubbed with penalty clauses, this leads to undesirable stress, distraction & ultimately leads to reduction in performance level. 
Lessons for us: 
  • One should develop the ability to distinguish the means (money & how money is earned) & the ends (financial goal & life's purpose). This clarity & self-awareness will increase one's well-being & help them stay focused on their life's journey. 
  • Ideal situation would be when one is aware of their life's vision/purpose & while working towards achieving them, income of money happens as a by-product
  • An employer (organization) can create a healthier work environment by including the psychological competent along with money as a motivational tool. The resulting engagement will be deep rooted & long-lasting in nature.


3. Money & it's relation to Happiness

Maslow's hierarchy of needs

Abraham Maslow's 'Hierarchy of Needs', depicts the needs of human beings in the order of priority.

The more one steps up on the pyramid, the human needs transforms itself from biological needs, to materialistic needs & into psychological needs.


Money & Happiness, the law of diminishing returns

When the basic biological & materialistic needs are not met, it results in unhappiness.

With increase in income & fulfillment of these basic needs, results in exponential gain in the happiness level.

However, once these basic needs & a decent comfort level in life is achieved, further increase in income level (money) does not result in similar gains in the happiness level.

This phenomenon is called the law of diminishing returns (i.e. marginal increase in the output, in spite of pumping in input).

Lessons for us: 

This indicates more money may not be the key to long-term happiness. Once the basic needs & a decent comfort level is achieved, one needs to engage themselves into activities which gives them a purpose & meaning, for experiencing gain & maintaining their happiness.


4. Anticipation of money

In anticipation
I am risking myself to sound like a geek :). Studies in the field of Neurosciences shows how various brain regions responds in relation to money. 

Nucleus Accumbens (part of the reward & punishment system of the brain) activates when anticipating a gain, while Anterior Insula (part of cerebral cortex & functionally linked to emotions) activates at the prospect of loss of money. 

The anticipation of making money leads to a surge in Nucleus Accumbens & increases Dopamine levels.

Surprisingly, Nucleus Accumbens fires less intensely, when one received an award, in comparison to anticipation of money. This indicates, that idea of gaining money is a stronger neural stimulant than money itself.

  • Since anticipation of money acts as a major force in our mind, this probably throws some light on why many people involve in gambling & purchasing of lottery, even though the probability of winning is very minimal. 
  • One needs to be aware that in the domain of consumerism, many marketers are exploiting this aspect by leading the potential buyers into anticipatory offers like lucky draws, contests etc, in their marketing strategy. 
  • As the prospects of losing money triggers negative emotions, many people tend to take a conservative approach in their investment decisions rather than opting for optimal portfolio. 
Lessons for us: 

With knowledge & awareness of how emotions are linked to money matters, one can become more conscious when placed in anticipatory situations & try to make rational financial decisions, taking into account the probability factors & weighing the risk benefit ratio.


5. Our behavior in relation to Soft Money

Hard Money (paper notes, coins etc) & Soft Money [Plastic money (credit & credit cards), Digital money (mobile wallets, mobile apps)]

Hard money & Soft Money

The world in which you & I live has technology, internet, consumerism, digital marketing etc as part of it's system. Going by the trend, the future is going to be driven by IoT (Internet of Things), Mobile Apps, Smart phones, Online shopping, Cashless transactions (soft money). There is going to be further sophistication of market intelligence, consumerism, big data (data mining & data analytics), enhancement of M2M (machine to machine learning) & artificial intelligence.

We humans do not have a long history of coping & living side by side, with such rapid advancement of technology & a cashless world (soft money), so there is could be high degree of variability in our behavior towards Soft Money when compared to Hard Money (coins, paper note).

Let's look into the key differences of our psyche & behavior towards Soft Money:

  • Payments by cash & cheque generates more pain of paying (registers in our memory more), in comparison to plastic money (credit/debit card payment).
  • Plastic money, results in underestimation of the past spending & increases the propensity for spending more in the current transaction.
  • In cashless transaction, we are unable to visualise, money being spend at the time of purchase. Whereas cash payment evokes thoughts of cost/benefits of purchase at the time of purchase. 
  • Psychographic reasons: Our behavior & attitude towards the usage & acceptability of plastic money (credit cards) differ due to psychographic reasons. Affective attides involve emotional feelings (e.g. my credit card makes me feel happy); cognitive attitudes involves thoughts (e.g. heavy usage of credit cards results in heavy debt); while behavioral attitudes involve actions (e.g. I use my credit card frequently)
  • Temptation & Instant gratification: Some people may buy through credit cards, for a genuine reason (convenience of cashless transaction, emergency/unavoidable need). But on the other hand, many people end up buying through credit card, before their income arrives, as they succumb to their temptation & their urge for instant gratification.
  • Ignoring the interest rate & late payment clause: Consumers may not even consider the fine prints (interest rate & late payment clause) while making purchases with their plastic money. The reason being, they do not intent to borrow for an extended period when they make purchases. However, they may change their minds when the bill arrives.
  • Soft money makes us more gullible towards spending: With data analytics & market intelligence in practice, we unknowing are being succumbed to make purchases. With online, mobile app, digital wallet the convenience of payment has gone up significantly. Also as elaborated in the above points, the pain of payment is relatively low, which makes us more gullible towards spending our soft money.
  • Cultural influences on the usage of plastic money: 
a. Religion: Islam has a different point of view concerning credit cards, Though banks want consumers to use plastic money, they also have an obligation to abide with the Sharin (Islamic Laws). According to the Sharia, credit cards is permissible as long as one does not delay paying the bills & pays the total amount on time. Whereas in several other Islamic countries the usage of credit card is forbidden. [Taking this cultural aspect into account, the Standard Chartered Bank had launched a global Islamic banking brand 'Saadiq' in Mid East (Pakistan Standard Chartered, 2007).

b. Country specific cultural norms: The culture & traditional beliefs has a big influence in the way we view plastic money (credit cards). For example, country like USA is saturated with credit cards, on the other hand the credit card penetration is quite low in several other countries. China with 1.3 billion people, has only 67 million credit card users. The reason can be attributed to traditional of Chinese culture, i.e. Chinese tend to save more & are reluctant to take on debts. Another example is Germany with 82 million population, the credit card holder are only 10 million people. This phenomenon can be traced back to German tradition & culture, wherein Debt (Schuld in German) means guilt.

Lessons for us:
Now that we understand the evolution of money (hard to soft) & we understand we are living in this time point where a major transition in the concept of money is happening, we can become more conscious towards our behavior & adaption in relation to this changing form of money.

As our feelings, emotions & cognition are very different towards soft money, we need to raise our level of self-awareness to distinguish between our Needs & Wants. We also need to make the right choices & make the right judgment between the convenience of the mode of payment VS. staying on course with our financial budget/goals.


6. Mental accounting (categorisation of money)

Mental accounting of money
We all have a tendency of separating our money into seperate category (accounts) in our mind.
This categorisation is based on variety of subjective criteria, like the source of money, intent for each category. This is almost like how an organisation does financial planning & budgeting exercise (each department are allocated their respective fixed budget). Similarly, in our minds we do mental accounting for our money e.g. household budget, entertainment budget etc.

Mental accounting can lead to the following behavioral outcomes:

  • Compartmentalizing income & assigning it into different mental accounts violates one of the basic rules of economics - i.e. money is fungible (interchangeable).
  • The source of money, influences how we spent it.
  • The setting up of mental accounts, can have paradoxical effects.[To illustrate this point, let us think of an office scenario. At the end of the financial year, one might not get approval for a new laptop because the IT hardware budget has been exhausted, but he might be granted an overseas trip because there is money left in the travel budget. One's rational argument that the need for a new laptop is more critical for smooth functioning of work, is most likely to fall on deaf ears.This phenomenon can translate in personal finance management as well, for example one might end up compromising in one particular dimension of life's need (e.g. fuel budget), because the budget assigned to this particular category got exhausted, but he might end up lavishly spending on another dimension of his life (e.g. entertainment). Basically, he ends up treating his money as non-fungible & does not reassign it].
  • Mental accounting can lead to snap deals on items we may not need. When something sells for below the assigned mental price, the deal takes precedence over the actual utility of the item.(For example, according to the dimension of one's living room, a person would have decided to buy a three seater couch. He assigned a mental budget (price) of Rs. 5,000 for his purchase. When he visits the furniture store, he finds an ongoing sale in which a five seater couch is put on sale at the same price (Rs. 5,000). Even though the three-seater couch was meeting his utility needs, he mostly might opt for the five seater couch (mismatch with his utility, need & does not fit in well with the room dimension). The occurs because, the price matches his mental price & this takes precedence over the utility).
  • Mental accounting & treating money as non-fungible can lead to misplaced priorities & not spending money wisely. (One might not spend money on utility, because he would have exhausted the budget assigned to it in his mind) but end up wastefully spending money on outing/entertainment, without diverting the fund to meet his utility bills).
Lessons for us: 

The alternative to mental accounting is to think about our money in a complete rational manner, i.e. each time to evaluate the opportunity cost & benefit across all categories.
But in real world, being 100% rational all the time is next to impossible. Even though the concept of Mental Accounting is not a full proof method, it is probably a useful tool for our money management.
With the awareness of the fallacies of mental accounting, we can improve upon it by being more self-conscious & treating money as fungible across all category. This will enhance our effectiveness in money management & make mental accounting methodology work more in our favour.


7. Money Illusion


Money Illusion

Have you observed a child, 4 or 5 years of age? If you offer then five coins of Rupee One denomination, they would feel happier, than receiving one coin of Rupee Five denomination. This is because they look at the absolute value i.e. five coins vs one coin, even though the monetary value is same. This is a type of money illusion, which plays in a child's mind.

The not so good news is, we adults too are not free from money illusion. By our natural instinct, we ignore factors like inflation & deflation while making financial decisions. That is, we think of money in it's nominal value rather than real monetary value (which tends to decline on a time scale due to inflation).

Lessons for us: 

Due to money illusion, we tend to discard the erosion of our wealth (purchasing power) in the future. This short sighted approach & being ignorant of the real monetary value, can hit us hard if we ignore saving for our retirement days (inflation will erode the purchasing power of today's money). Hence, we should make ourselves self-aware of money illusion & start our financial planning for a secured retired life, in our not so distant future. 


8. Availability Heuristic 


Availability heuristic

Availability heuristic is one of the limitation of our cognitive ability. We tend to make financial decision based on the readily available information & based on what we recollect (remember), rather than exploring & examining all the other possible alternatives. In simple words, it can be described as 'taking short-cuts' rather than going through the lengthy & cumbersome process of detailed evaluation.  

Lessons for us: 

In most of the cases, any financial decision which is made on limited information (readily available) skipping through a detailed evaluation & analysis can lead to regret in future (in hindsight we do pick up our errors). 
Also, due to the tendency of availability heuristic, we are gullible to get persuaded by a seller & end up purchasing something which may out-run it's value & utility in the long run.
Hence, with the awareness of 'availability heuristic' phenomenon, we should consciously delay our decision making time (avoid snap deal or start exploration much early) & in this extended horizon of time period we can try to explore more options, seek information & reach out for diverse point of views, before making the final decision. This can help us in making a better financial decision, which has more probability of withstanding the test of time.


9. Loss aversion

Loss aversion
It appears, we humans are hard-wired towards loss aversion. In economics, loss aversion refers to our strong tendency towards avoiding losses towards acquiring gains. Studies have shown, the negative feelings coming from loss are much stronger than the positive feelings coming from gain.

The tendency of loss aversion, influences our money management in the following manner:

  • Making a decision of changing the investment portfolio, seems very difficult, because with the change there is a probability of 'what if my decision goes wrong?' The thought of incurring loss makes us uncomfortable, whereas maintaining status quo seems a convenient route, overriding the obvious not so favourable, opportunity cost.
  • We end up holding on to things for a longer period in time, even though we know it is not making good financial sense. Example, holding on to a poorly performing stock for a long period in time, hoping that it will revive & we will avoid making loss.  
Lessons for us: 

With the awareness of our strong emotions towards loss aversion, we can make conscious effort in separating our emotions from our financial decision process. By overcoming our negative emotions towards loss aversion, we can increase our probability of better money management.


Psychology of money is a two way traffic, our mind is on money & money is on our mind.

Psychology of money, it's a two way traffic

From time immemorial, money has been part of human civilization & when something becomes as natural as breathing & sleeping & eating, we seldom take a step back to reflect, introspect & question our relationship with that phenomenon. May be something similar has happened to us & to our relationship with money.

We should remind ourselves that money was an invention of humans & it was invented to serve as a tool to facilitate transaction for meeting our needs. 

Money was a means to meet our ends (goals) & it was & is not to be confused as an end in itself. 

Like everything else, with passage of time, with evolution & systems moving from being simple to complex, our understanding towards money has got blurred. 

Also, money being a long term companion of humans, in the course of it's journey, it has learned to exert it's influence on our minds. 

By understanding the 'Psychology of Money', we can get valuable insights & we can go beyond the obvious, thereby making our relationship with money & money management more effective & healthier. 

Hopefully, this understanding can help us in making our life richer, not just in monetary sense but in it's true sense of richness.

References:
(in alphabetical order)
  • Behavioral Finance: Key concepts - Mental Accounting (investopedia.com)
  • Cashless Society & Plastic Money Marketing Essay (uniassignment.com)
  • Coined - Kabir Sehgal (a very interesting book, which takes a biographical approach towards money)
  • Predictably Irrational - Dan Ariely (highly recommended for readers interested in Behavioral Economics)
  • Study of Factors Affecting Use of Plastic Money (ukessays.com)
  • Washington Post (Mental Accounting)

Acknowledgements:
(in alphabetical order)

Special thanks to my friends Protyush Lala, Preetha Ajit & Nandhini Thangavelu, for their thoughtfulness & participation in the 'Survey Questionnaire'.

Sincere thanks to my seniors Bhavesh Acharya, Raghavendra Kalmadi & Sanjay Patel, who have helped me to see money in a new perspective.

Images taken from internet search, no copyright violation intended.